Is Playlist Push Worth It? | Music Promotion In 2024

One of the biggest hurdles for any up-and-coming musician looking to become independent is getting your music out there, and the best way to do that is through popular music streaming services like Spotify and Apple Music. 

However, it's not as easy as that might sound since you have to sign up with a distributor, and even then, actually making money from your work requires a decent number of plays and a lot of promotion. That's where tools like Playlist Push come into play.

Playlist Push is a service that connects artists to Spotify playlist curators. By getting your music into Spotify’s popular playlists, Playlist Push helps increase the number of listens you get every month as more and more people are likely to find your music through these playlists.

Playlist push doesn't just work with Spotify, though; they also work with thousands of TikTok Influencers, sending them your songs for them to make TikTok videos using your songs. 

In this article, we'll investigate whether Playlist Push is worth it, and if so, which campaign plan suits you best.

How Playlist Push Works

When you sign up for Playlist Push, you apply for marketing campaigns that promote your singles and albums. To apply, you'll provide data that will be used as a basis for the campaign; this includes your music, genre, hometown, and social media links.

as one of the most popular promotion services available, Playlist Push offers various plans you can modify to your needs, with the cost varying based on the number of playlists and the genre of the playlists you want to share your music to. Options like the campaign's duration, target audience, and promotion strategy are also customizable to ensure you pay for exactly what you want. 

When you’ve chosen and paid for your desired campaign plan, your music is sent to Spotify curators, who will review and rate your music, provide feedback, and email you a report of your songs' performance on Spotify. You can expect valuable insights like the number of plays, new followers, and detailed statistics on monthly listeners. 

Now that we've discussed the ins and outs of the promotion service and how it works, let's talk costs and pricing.

Playlist Push Campaigns and Costs

As mentioned before, the cost of the service's campaign plans depends mainly on the number of playlists and the genre of the playlists you want your music to be added to. Each genre has a different number of curators, and, in turn, the more playlists a genre has, the more curators it has, increasing the cost of the campaign.

Additionally, you may have your work added to playlists of more than one genre, for which you'll have to pay more since the number of playlists grows with the addition of each genre. 

Typically, the average Playlist Push Spotify campaign costs around $450. Based on the number of genres and playlists selected, the cost of the campaign varies from $300 to $1,000 and over. There's also the option for TikTok campaigns, which usually cost at least $380. 

One point to consider here is whether your song is added to a curator's playlist. It entirely depends on the curator liking your song and deeming it a good fit for their playlist. 

This is why Playlist Push offers an estimate of the number of playlists your music will be added to rather than a guarantee that by paying this amount, your song will be added to this amount of playlists. To give you an idea, a placement rate above 50% is considered pretty decent.

With that said, Playlist Push is not perfect and has faced both praise and criticism for its services and effectiveness, which we'll be getting right into.

The Pros and Cons of Playlist Push

Playlist Push has plenty of good qualities. First, they offer a vast reach as they boast access to over 25 million listeners through their campaigns and cut out the trouble of having to get in touch with the curators personally. 

Secondly, their sign-up process for campaigns is intuitive and completely automated, unlike many other services whose websites are poorly coded and depend on Google spreadsheets and manual back-and-forth emailing to complete your work.

Third, the comprehensive reports on your music's performance offer a detailed insight into the campaign's effectiveness, helping you evaluate whether or not the service is worth it.

Lastly, Playlist Push focuses heavily on making sure that all its playlist curators are 100% human and have a very selective process when it comes to accepting playlists, prioritizing the safety of your information, and preventing malicious activity.

That said, Playlist Push has faced criticism for its low placement percentage, high cost, and overreliance on Spotify. Additionally, there is the fact that Playlist Push and other similar promotion services operate in a sort of legal gray area, which poses questions about the legitimacy of its services and its reliability in the long run.

Final Thoughts

The case with Playlist Push is that it’s a tool that can be pretty effective if used correctly. Your placement percentage and how many listeners you gain through the service ultimately rely on your music and the genres and playlists you choose to be added to.

Many artists have enjoyed more than decent growth and increased exposure by finding niche genres and playlists that suit their music to the fullest. You can't expect to gain thousands of listeners based purely on the fact that you paid for something.

What's critical here is that building a dedicated fan base takes a long time, and there are no shortcuts, just tools that can assist you in this cause. So, consider the costs and benefits of Playlist Plush, and if you think that this is the right tool for you, try one of their more affordable campaigns. 

If you want to try Playlist Push's services for yourself and get a discount, Click Here!